Our innovation strategy, or performance enhancement strategy (if you’d like to call it that) will focus on how your service or product will create better value for potential customers, how you as a company will capture a share of that value, and what types of innovation are more likely to work for you in the short, medium, and long run. While many consultants may undermine the importance of executing “routine” innovation to leverages businesses’ existing resources, capabilities and business model, for us that is the first important step. We create unique competitive circumstances by putting our existing resources to better use. Our innovation portfolio is realistic and tries innovation from within the set-up first.